About Us

The Sterling Story

The Sterling Cars web platform aims to provide a marketplace for car importers and potential consumers to buy premium quality Japanese reconditioned vehicles. We envision to build long standing relationships with customers on the basis of trust and reliability. Through this website customers can opt to by vehicles with the Sterling Aftercare Guarantee, which ensures that your investment will be protected.

Sterling Cars is a fully-owned subsidiary of Sterling Automobiles Lanka (Pvt)Ltd.

Sterling Aftercare Guarantee

  • The Sterling Aftercare Guarantee was introduced by Sterling Japan, a decade ago, to address the dearth of after sales service providers for automobiles that are imported to Sri Lanka by independent vehicle importers.
  • The warranty offers a two-year cover for the engine and transmission system of a vehicle, as well as a three-year cover for the hybrid battery (if so equipped).
  • What we assure under this warranty is the deliverance of a vehicle that is carefully selected after a thorough and scientific inspection of its condition. Our relationship with the customers extends far beyond the point of sale, where we are geared to provide all related maintenance and repair services at our state-of-the-art facilities.
  • We will move forward with the rapidly advancing automobile technology, while always staying true to our ethos of giving you the assurance to drive with confidence.

STERLING AFTERCARE & STERLING GLOBAL FOOTPRINT (JAPAN, NEW ZEALAND AND SRI LANKA)

The mother company, Sterling Japan Co. Ltd. based in Chiba ken, Japan

Established in 1999, Sterling Japan is a global leader in vehicle exports, delivering over 50,000++ high-quality reconditioned cars annually to countries worldwide. With access to all major Japanese auctions and a team of experienced professionals, Sterling Japan ensures only the best cars are selected for export. Our global expertise and stringent quality checks guarantee vehicles that exceed customer expectations for reliability and affordability.

Sterling Automobiles Lanka Pvt Ltd. based in Sri Lanka

Sterling Automobiles Lanka is a fully owned subsidiary of Sterling Japan Co. Ltd. It is the sole authorized franchised after sale service provider for the vehicles that are exported by Sterling Japan with the Sterling Aftercare Guarantee.

And the company operates five Sterling Aftercare Centers island wide Sri Lanka at Kadawatha, Nugegoda, Galle, Minuwangoda and Ratmalana with the aim of offering post purchase care to these vehicles.

Sterling Cars New Zealand based in New Zealand

Established in 1999, Sterling Japan is a global leader in vehicle exports, delivering over 50,000+ high-quality reconditioned cars annually worldwide. With access to major Japanese auctions and a skilled team, we handpick only the best vehicles for export.

Our global experience, strict quality inspections, and commitment to excellence ensure each car meets the highest standards of reliability and affordability, exceeding expectations across international markets.

Sterling Automobiles Training School - SATS based in Kadawatha, Sri Lanka

Fully owned subsidiary of Sterling Automobiles Lanka (Pvt) Ltd.SATS, was officially launched on August 18, 2020. this is one of the top vocational training schools within the country, precisely designed to mold the future of automotive enthusiasts and professionals in Sri Lanka.